Search Engine Optimization Complete Basic Guide
When you do some search on the search engine, there are a lot of results on your screen. You see all the results in one order (ranking). Who decides this sequence? Therefore this result is based on the search engine’s algorithm. basically this algorithm is based on the search engine’s guidelines. Through all these guidelines, the search engine checks the relevancy of your article from its query, And this is called search engine optimization.
The most relative result comes first on the ranking this does not end yet there are lot’s of factor search engine used to give a ranking of an article
SEO stands for Search Engine Optimization. it is the process for increasing the organic or free traffic on your website by ranking its on search engine.
How Does Search Engine work?
Search engines are like libraries for the digital age. Instead of storing copies of books, they store copies of web pages.
When you type a query into a search engine, The aim of the search engine algorithm is to present a relevant set of high-quality and most relative search results that will fulfill the user’s query/question as quickly as possible.
The user then selects an option from the list of search results and this action, along with subsequent activity, then feeds into future learnings which can affect search engine rankings going forward, To do this, it uses a computer program called an algorithm. Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.
How SEO(search engine optimization) works?
In simple terms, SEO works to demonstrating search engines that your content is the best result for the topic at hand.
This is because all search engines have the same goal: To show the best, most relevant results to their users.
Precisely how you do this depends on the search engine you’re optimizing for.
If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.
Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide.
So, going forward, we’ll focus on how to rank in the biggest search engine of them all: Google
types of SEO.
- On-page SEO.
- Off-page SEO.
- Technical SEO.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. basically this term used in your post or pages to increase the quality of your blog. on-page SEO change with Search engine’s algorithm this has some basics. basically On-page SEO has these basics.
- Keyword Research: proper research on keywords is most beneficial for SEO it attracts the users or helps to generate more traffic to a website.
- Meta Description: when users search for something meta description is a summary of your blog post.
- Inbound or outbound links: links to your internal pages is more important to SEO.
- Meta Tags: write 5 to6 meta tags is sufficient for SEO.
on-page SEO is an important factor because a well-maintained website is more attractive to users. for full detail please read what is on-page SEO.
after optimized your site another factor is how to rank your website or article in searches when on-page SEO is good. so, guys, one another terms is Off-page SEO. it is most important to rank a website. here you do some kind of techniques given below.
- Guest Post.
- Social Media Marketing.
- image submission.
- video submission.
- social bookmarking.
- directory submission.
- forum submission.
- article submission.
- document submission.
- influencer outreach.
- Q & A Submission.
Importance of Off-page SEO(search engine optimization).
The search engine is trying to find the best result for searchers. so they change its policies time by time. to find the best result they check on-page SEO, technical SEO, or off-page SEO.
From off-page SEO, we want search engine bots to come to our website through various websites. So that our website is a good authority website for search engines and this should also give us ranking. Also, we got some referral traffic from it.
Another term of SEO is Technical SEO it is more important to speed up your website. technical SEO is nothing but we use various tools or some tricks to make websites faster.
mostly search engine prefers sites they have fast loading speed, mobile-friendly pages, responsive theme or optimize. for good SEO of your site maintain some technical things.
- Mobile-friendliness: Ensure your site is mobile-friendly.
- Responsive: make sure your theme is responsive.
- Images: all images are optimized or small in size.
- Duplicate: you have no duplicate data or image on your site.
- Links: there are no broken links on your site.
What Is Local SEO?
Local SEO is similar to SEO when you having a business that only depends only in a city, like wedding resort, cloth market, or many more for this you need local SEO. here you have your online presence only in your local market.
In local SEO you use a keyword, as the best mobile shop in (city name) here user search only in a local keyword.
Benefits of local SEO(search engine optimization).
- Increase your local presence.
- Grow your business locally.
- Increase calls from potential customers.
- Increase your permanent customers.
- people find your store in local easily.
Benefits of SEO.
- It helps to increase your website in organic searches.
- make your website user-friendly.
- Good SEO gives the user a better experience.
- Local SEO Increase your local customers.
- SEO Builds Brand Credibility.
Importance of SEO.
Organic Search Is the Primary Source of Website Traffic. it gives you a clean or attractive website that attracts the user.
SEO helps to make quality links. when you check stats of a website then you find most traffic of a website comes through organic search, if your article not in organic searches so miss most of traffic SEO helps you to comer your website in organic searches.
So SEO is the most important part of a website growth of your website and your online presence totally depends on SEO. keep updated with google policies and work continuously on your website SEO. if you want to rank search engines like google, Yandex, Bing, etc optimized your website completely. if you want to learn google guideline about SEO please go on Search Engine Optimization (SEO) Starter Guide